11/30/2022 0 Comments Meme creatorWhile memes are most often used for external marketing in business, corporate culture gurus are now also looking to memes, seeking more ways to unite and inspire employees. Memes have the power to inspire strong feelings, which laugh-out-loud content tends to do. Memes, when chosen appropriately, can help your new team members understand the new workplace better and easily fit into it. If you pride yourself on fostering a unique working environment far from the stuffy, hierarchical offices of the past, then using memes to welcome new employees might be a good way to highlight this. Starting a new job can be a daunting experience, and deciphering the work culture at your new office can be difficult. Align your onboarding with your workplace culture.In doing so, memes become a powerful tool for community-building, helping foster a sense of belonging among consumers that translates into brand loyalty. While traditional marketing may alienate some consumers by being overly aspirational (think beach body ads, reels for the latest diet supplements), memes tend to unite people by reminding them that they are not alone in their thoughts and feelings. It now surpasses the follower count of the country's largest pet retailer - PetSmart - by a cool 1 million people. Barkbox has racked up an impressive 1.8 million followers on its Instagram page by almost exclusively sharing memes. One company nailing this is Barkbox, a company selling dog toy subscription boxes. It's a crowded space, and memes help break through the wall of indifference and capture consumer attention. There is a way to leverage this by incorporating memes into your branding, ensuring better brand recall than other communication formats. Given the short-form nature of meme content and its punchy messaging style and visuals, memes can stay in your memory long after you've clicked on them. A recent research report highlighted the benefits of this strategy, revealing that while millennials generally eschew commercial and sponsored content, 84% of them are influenced by user-generated content, including memes on company pages. You can keep track of popular memes and share the ones that are topical and well-aligned with your corporate image to fuel greater engagement with your audience online. If you enjoy memes, you know the internet gets flooded with clever takes on trending news. Increase engagement with your social media page.Apps like Yepp have built-in editing tools that simplify meme creation, even for a novice, helping take the art of meme-making into the mainstream. Companies across sectors, from grocery delivery players to luxury retailers, are already using this to their advantage, with Gucci's meme-based ad campaign "#TFWGucci" ("That Feeling When Gucci") representing one of the company's highest engaging ad campaign, generating over 21,000 comments and 2 million likes. When done right, a meme that takes a limited budget to create can leverage the power of social media to go viral, which means your meme marketing campaign has the potential to go viral as well. Considering these stats, using memes to help your corporate messages reach younger customers and potential partners seems like a no-brainer. Approximately 54% of Gen-Zs, 41% of Millennials, and 21% of Gen-Xers look for new memes every day, according to GlobalWebIndex data, while 75% of users aged 13-36 regularly share memes. Memes don't have a target age, but if you are keen to grab a larger part of the younger demographic, they might be the most effective medium of short-form communication. Here are some exciting new ways in which memes can help you achieve your strategic objectives, both as they relate to your customers and your teams: Innovative players across industries are harnessing their power to build communities and inspire strong sentiment around their brand for the benefit of the business. Related: The Secret to Building Brand Devotion is Not a Loyalty Program.
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